Hilton’s “For the Stay” emphasizes the importance of the hotel stay as part of the overall travel experience. In this proactive idea that I pitched to our CCO and ECD, I highlight how a compelling story can create a memorable brand experience: LINK
Vacation Inc., known for its viral sunscreen Classic Whip, came to TBWA\Chiat\Day for ideas on what their next blockbuster, boundary-pushing sunscreen could be. My partner and I presented this idea, which ended up being a client favorite: LINK