Carnival x
The Traitors
They say you don't really know someone until you go on vacation together. Rob and Ron became reality TV's most unexpected duo on The Traitors. But Carnival knows that a real friendship isn't forged in competition. It's forged by fun. So we brought them together on a cruise to find out what they're like when nobody's getting eliminated.
This was a proactive idea I pitched to Carnival that ended up being one of their best-performing social moments.
Agency: TBWA\Chiat\Day NY
ECD: Katie Jensen
Copywriter: Jimmy Mosqueda
Art Director: Colby Tex