Carnival x The Traitors
Reality TV’s most unexpected BFFs are back! Rob and Ron became friends on The Traitors, but Carnival know that a real friendship is built on fun, so we reunited them on cruise to give their friendship what it was missing: real time together, powered by fun.
This was a proactive idea I pitched to Carnival that ended up being one of their best-performing social moments.
Agency: TBWA\Chiat\Day NY
ECD: Katie Jensen
Copywriter: Jimmy Mosqueda
Art Director: Colby Tex