Pure Leaf
The Game Changer
In a world that glorifies the grind, Pure Leaf believes taking a break is a game changer. But finding time to take a break is tough.
For tennis pro Amanda Anisimova, work doesn't end when she steps off the court. There's press. Photoshoots. Fan appearances. Brand collabs. More press. More events.
So Pure Leaf did something special and surprised Amanda with a meaningful break. How? By hijacking her schedule, staging a fake press conference, and keeping her in the dark about what she was walking into. 🤫 Amanda is no stranger to game-changing moves. After taking time away from tennis to reset, she returned with a fresh perspective and climbed to No. 3 in the world. 
Amanda's journey is proof that breaks aren't lost time. Whether it's 10 days or 10 minutes, a well-timed break can help you return refreshed and ready for what's next.
Agency: TBWA\Chiat\Day NY
CD: Alyssa Fishman
ACD, Art: Mariana Reis
Copywriter: Jimmy Mosqueda